Posted on April 26, 2018
Many pundits argue that esports is now reaching a tipping point in the market, moving from the out-group into the mainstream. What started as friends gathering together in each other’s homes to host LAN parties has now grown into official gaming tournaments and leagues with full time teams on big screens and sports stadiums. Television broadcasters are starting to compete for market share in the space as the industry grows. Software developers and event organisers want to reach a bigger audience with esports, while broadcasters are scurrying to find content that reliably reaches the 16–35 year old demographic. What we end up is a mutually beneficial situation between the two groups. Currently streaming is no puzzle for event organisers — they know exactly what they’re doing. It’s the world of television broadcasting that feels like a step into a completely different ball game. They quickly realise that having the technology in place is not the ingredient for success. It is about working with a partner that understands the intricacies of the television business, how it operates and what the production requirements are to be successful.
Many esports organisations understand this and have partnered with television broadcasters to host big events. There are now dedicated channels to watch esports, something that would be unheard of 5 years ago. With the esports train in full swing this trend will only continue, not just for TV but other industries will inevitably jump in on the growth that esports provides while providing expertise that the immature industry lacks.